“The messages we receive into our idle mind space every moment of every day have an on going impact. A lot of the time they go unnoticed but subliminally add up to create a sense of worry, a sense of lacking in terms of wealth, health & body image.
They chip away at us to foster desires for goods, services, clothing and experiences that overwhelm us and leave us grasping for a sense of worth and contentment in our day to day lives.” - Ben Robinson ‘Hello Cosmos’
"We’d been thinking about what if the power of marketing could turn its attention onto positive and alternative concepts and messages, as opposed to the usual commercial acts of distraction. Imagine the impact if we were constantly only subjected to these such things?" - Creative Arthur